I think a lot about some advice I got from the Youtuber and speedrunner Karl Jobst during our Day Job interview: Everyone in a creative field should be using Youtube, because whatever you’re doing, it can only help you build your platform.
There’s a lot of truth to this. On one level, people watch a lot of YouTube—like, billions of people watching billions of videos racking up zillions of views. The YouTube algorithm also drives viewers to keep watching, to check out new YouTubers, and to watch videos related to what they’ve already seen. So, not only is YouTube a HUGE outlet for sharing your work, but it can also help you reach people in new ways that can potentially be fun and natural.
Plus, YouTube advertising is like, an enormous industry that helps creators earn real, folding money, if that’s the direction you’re headed in.
On my end, though, I want to be a writer, not a YouTuber, so a big part of me doesn’t want to get wrapped up in the process of prepping, filming, editing, and hyping videos all the time, since I’m already busy enough as it is.
This begs a really important question: Is there a way for creative people to do more with internet video without it becoming their main focus? Continue reading