The Medium is the Massage, by Marshall McLuhan and Quentin Fiore (1967)

Marshall McLuhan is the guy Woody Allen pulls from offscreen to prove his point to the pretentious academic in Annie Hall.  His work in the 1960s tackles the power of media and its ability to deliver information in different forms; this book is a short, coherent explanation of how media affects us, assembled by graphic designer Quentin Fiore with black and white photos to enhance McLuhan’s points.  There are comics, two-page spreads, ‘60s pop culture, and a page printed in backwards text to keep things interesting, pushing the limits of what the printed form can do.  Very cool.

Rating

Where I Got It

Found in a free box outside my apartment building with a bunch of other textbooks and books on programming, sometime in the fall of 2015.  This was the only one that looked interesting.

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